Dramatic by nature,
creative at heart

Sweet Hospitality Group has been shaking things up on Broadway and beyond since 1986. How did we become the premier concessionaire for the NYC theater industry? Because we understand and love theater. We are theater people, literally.

SHG’s team is comprised mostly of current, former or aspiring performing arts professionals. Actors. Dancers. Singers. Stage Managers. Writers. Designers. Directors. Musicians. Composers. Our talent pool is deep! And we focus all of our creativity into every aspect of service at our 18 Broadway and Off-Broadway theaters.

We Enhance the Experience

We are deeply committed to customer service. We were founded on the idea of making theater bar service more exciting and welcoming to theatergoers.

From top shelf spirits to an extensive wine list, to show-themed craft cocktails. From our custom intermission brand snacks to local baked goods, to souvenir show cups. Our innovative offerings and striking bar displays stir the excitement.

Our smiling, engaging and energetic staff pour on the charm. We serve not only drinks, but also style, charisma and a healthy dash of dramatic flair at every performance.

Simply put, our bars are a Dramatic Departure from Ordinary.

 

Souvenir show cups

We’re celebrating the first day of summer with our favorite classic seasonal sip - the Aperol Spritz. This refreshing blend of Aperol, Prosecco, and seltzer is perfect for a summer cocktail party or happy hour…or just because! ...

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Today, as we celebrate Juneteenth and the advancements made since, we also recognize the importance of the work that remains to be done to achieve racial justice and equality. ...

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SHG is all about people. And, occasionally, about people meeting people. In this video, a member of our team recalls meeting her husband at the theater. #andtherestishistory #canyoufeelthelovetonight ...

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This week’s #tbt cocktail, was created for the Playwrights Horizons 2014 production of Bootycandy, the Lambda Literary Award-winning satire about growing up black and gay. The bright color of this Banana-Guava Margarita caught theater-goer’s attention and its bold flavors didn’t disappoint. #thirstythursday #margarita #tequila #cocktails #drinkstagram ...

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Our team had a blast at the SHG Field Day, but not every proposed event made the final cut. Check out this video to see which event most of us gave the chop! 🙅‍♂️🙅‍♀️ #fieldday #wheelbarrowrace #itsanofromme ...

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Here’s another round of #behindthebar stories. This batch includes everything from “subtle” flirting to a full-on proposal. 👀 ...

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Even slipping out the #StageDoor after a shift can be eventful for our team. We asked for some of their favorite stage door stories and here they are! #broadway ...

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This week our bartenders tell us their favorite stories about their biggest tips. We love hearing that people appreciate our staff just as much as we do! #behindthebar #btb #tips #bigtip ...

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It’s #tbt and we searched our cocktail archives for a special seasonal sip. This divinely tactile tipple fit the bill! Rum, Aperol, lime, basil and rhubarb bitters - perfect for a late spring afternoon. ...

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SHG Field Day. Some of our staff got together for the first time in over a year for a Field Day in Central Park last week. They were genuinely happy to just see and hug each other after all this time and we couldn’t be more thrilled! Luckily, we got a taste of all the fun and games on video! ...

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Pride month has officially begun and well be celebrating with additional loud and proud content created by us and our fabulous team throughout June. Happy Pride! #pride #pridemonth #nycpride ...

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“Today is Memorial Day, when we recall all those who gave everything in the darkness of war so we could stand here in the glory of spring.” - Barack Obama #memorialday ...

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We’re back with Part Two of our bartenders and their best #celebrity sightings! This time, a global superstar makes a visit. P.S. If you like it then you shoulda put a ring on it. #behindthebar #btb ...

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Cocktail Recipes

TGIF: Thank Goodness it’s FROSÉ

TGIF: Thank Goodness it’s FROSÉ

Rosé has been one of the hottest wine trends for the last few years. Bottles in every shade of pink imaginable and from every major wine-making region can be found at bars and liquor stores everywhere. But what can be more refreshing than a well-chilled glass of rosé?...

“Since 1997, Sweet Hospitality Group has been responsible for all food and beverage service and has catered all of our productions and events at the New Amsterdam Theatre. Challenged with creating a diverse, healthy yet exciting menu with an emphasis of guest service, Sweet Hospitality Group continues to exceed all of our expectations.”
– Dana Amendola, Disney Theatrical Group

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