Dramatic by nature,
creative at heart

Sweet Hospitality Group has been shaking things up on Broadway and beyond since 1986. How did we become the premier concessionaire for the NYC theater industry? Because we understand and love theater. We are theater people, literally.

SHG’s team is comprised mostly of current, former or aspiring performing arts professionals. Actors. Dancers. Singers. Stage Managers. Writers. Designers. Directors. Musicians. Composers. Our talent pool is deep! And we focus all of our creativity into every aspect of service at our 18 Broadway and Off-Broadway theaters.

Dramatic by nature,
creative at heart

Sweet Hospitality Group has been shaking things up on Broadway and beyond since 1986. How did we become the premier concessionaire for the NYC theater industry? Because we understand and love theater. We are theater people, literally.

SHG’s team is comprised mostly of current, former or aspiring performing arts professionals. Actors. Dancers. Singers. Stage Managers. Writers. Designers. Directors. Musicians. Composers. Our talent pool is deep! And we focus all of our creativity into every aspect of service at our 18 Broadway and Off-Broadway theaters.

We Enhance the Experience

We are deeply committed to customer service. We were founded on the idea of making theater bar service more exciting and welcoming to theatergoers.

From top shelf spirits to an extensive wine list, to show-themed craft cocktails. From our custom intermission brand snacks to local baked goods, to souvenir show cups. Our innovative offerings and striking bar displays stir the excitement.

Our smiling, engaging and energetic staff pour on the charm. We serve not only drinks, but also style, charisma and a healthy dash of dramatic flair at every performance.

Simply put, our bars are A Dramatic Departure from Ordinary.

 

Souvenir show cups

Holiday decor came to our theaters this week...even our spirits are in the holiday spirit! ...

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May Hanukkah bring you a little more light, a little more love and little more sweetness each night. ...

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There’s a hole in the world and our hearts tonight. Stephen Sondheim will be dearly missed, but his words and music will continue to inspire, entertain and bring order to the chaos for generations to come. ...

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Today we raise a glass to celebrate the bounty life offers us. This year, we're especially thankful to be back doing what we love with our amazing team and partners. Cheers to making the world a sweeter place! ...

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Professor Peej is back with another review! Today he’s looking reusable straws, because at SHG we’re not just trying to make the world a sweeter place, but a greener one as well. ...

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Thought we were done with candy corn after Halloween? Nope. We’ve got one more to try. While we were preparing for candy corn week we came across one we had to revisit now - @brachscandy Thanksgiving Dinner Candy Corn. Check out this video to see what happened when we passed the bag around our office! ...

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We're documenting every little step our Featured Show Cocktails have taken. Check out the latest instalment on our blog! Link in bio. ...

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We’re celebrating #thirstythursday with an early taste of Thanksgiving. This cranberry sauce inspired cocktail infused with citrus and spice comes with its own set of customizable garnishes (including the brandied cranberries from our video a few weeks back). This trimmings-on-trimmings tipple could never be easily forgotten! It’s the perfect addition to any holiday table, cocktail party or a random Thursday happy hour.⁠

Don’t Forget the Cranberries⁠
1 ½ oz. Belvedere Vodka⁠
½ oz. ginger liqueur⁠
1 oz unsweetened cranberry juice⁠
½ oz. grapefruit juice⁠
½ oz. spiced brown sugar syrup⁠
1 sprig thyme (plus more for garnish) ⁠
Brandied cranberries, cinnamon sticks, star anise and/or grapefruit slices (for garnish)⁠
Turbinado sugar (for rim)⁠

- Rim a rocks glass with sugar (optional) ⁠
- Combine vodka, liqueur, juices, syrup and one sprig of thyme in a shaker tin filled with ice⁠
- Shake until well chilled and strain into the rocks glass filled with ice⁠
- Garnish with your choice of trimmings ⁠
...

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It's National Recycling Day. Help make the world a sweeter place - recycle, reuse, reduce. ...

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Do you enjoy going to the theater alone? Or do you prefer it to be a shared experience with friends? Rainer gives us his thoughts on the subject in this week's blog. Link in bio. ...

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Happy National Vanilla Cupcake Day! We're normally big chocolate fans, but we're open minded. We also appreciate and enjoy the delicate flavor of a simple vanilla cupcake too - especially when there're this pretty! ...

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Yesterday's Harvey Wallbanger video inspired us to do an early throwback cocktail this week. We wanted to honor the original yesterday, but in 2014 we featured a version with an SHG twist for Stop Hitting Yourself at LCT's Claire Tow Theater. It was still vodka based and included the signature shot of Galliano, but we swapped out the orange juice for tangerine and gave it an extra flavor punch with rosemary simple syrup and grapefruit bitters. It was a HIT! ...

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In our office there’s always something sweet going on! Join Colleen as she samples a box of treats from @thedoughnutproject. This NYC-based shop was high on our list to visit and we loved every bite! ...

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We continue our exploration of the evolution of Broadway's favorite beverages with a look at some cocktails that aren't quite cocktails. Intrigued? Check out our newest blog post! Link in bio. ...

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It's National Candy Day and we can't think of a better way to celebrate than with a handful of Peanut M&M's. They're not only the best selling candy at our bars, but also the go-to snack at our office. Meetings wouldn't be the same without them. ...

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What's the best way to deal with mid-week stress? A little bit of self-care goes a long way to get through the rest of the week. Join Peej for a mid-week spa day in celebration of National Stress Awareness Day. And, ok. Maybe we did also make three stress relieving cocktails to pair with Peej's three-mask regimen. We couldn’t resist! ...

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Listen closely as Dan shares his experiences of Broadway on Halloween in this week's blog. Check out the link in our bio. ...

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Cocktail Recipes

TGIF: Thank Goodness it’s FROSÉ

TGIF: Thank Goodness it’s FROSÉ

Rosé has been one of the hottest wine trends for the last few years. Bottles in every shade of pink imaginable and from every major wine-making region can be found at bars and liquor stores everywhere. But what can be more refreshing than a well-chilled glass of rosé?...

“Since 1997, Sweet Hospitality Group has been responsible for all food and beverage service and has catered all of our productions and events at the New Amsterdam Theatre. Challenged with creating a diverse, healthy yet exciting menu with an emphasis of guest service, Sweet Hospitality Group continues to exceed all of our expectations.”
– Dana Amendola, Disney Theatrical Group

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